Who and what
Name the buyer. Show the work.
Say exactly who the service is for, and who it is not for. List what participants or clients actually do, not vague outcomes.
Earns: that's meMost service pages are skipped by AI search because they answer the wrong question. Generic descriptions get passed over. A specific, honest, structured answer to the buyer's question is what gets cited.
One service, one real question, one page. Here is what the page carries.
Say exactly who the service is for, and who it is not for. List what participants or clients actually do, not vague outcomes.
Earns: that's meEvery buyer question carries a concern. Explain how your service handles it, accurately. Honest beats reassuring and vague.
Earns: trustA sample agenda, credentials or a result you can stand behind. Then say what the service does not include. Limits signal the page is written for the buyer.
Earns: the citationTell the buyer what the first conversation covers. Publish the page as text, confirm it is indexed, then check whether AI answers cite it.
Start: one pageThe newsletter is where the private invitations go out: when we go live, and when the inner circles open.
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SubscribeShort videos like this one, each answering one question about being found by AI.
Subscribe on YouTubeThey describe the business instead of the buyer's problem, bury the details a buyer looks for, or make claims without evidence.
A decision-stage question about who can solve a specific problem, such as who can train managers to use AI without exposing confidential information.
It tells the buyer what to expect, filters out poor fits, and signals the page is written for the buyer's benefit.
No. Publishing as readable text and being indexed are the minimum for being considered. The specificity of the answer decides whether it is cited.