Collect
The choosing questions.
Pull real buyer questions from emails, call notes and quote forms. Separate information questions from choosing questions about which provider fits.
Finds: the deciding questionA listing proves your business exists. It gives a buyer no reason to pick it. AI search rewards the business that answers the buyer's choosing question on its own page, backs it with evidence, and can trace the result to a quote request.
Indexed, mentioned, cited, recommended, and a real inquiry. Each depends on the one before it.
Pull real buyer questions from emails, call notes and quote forms. Separate information questions from choosing questions about which provider fits.
Finds: the deciding questionAnswer the choosing question in the first lines of the matching service page, with evidence a stranger could check: credentials, service area, reviews.
Earns: the recommendationAsk the same question in three AI tools on the same day each week. Log whether you were named, cited or recommended, and how you were described.
Shows: the patternEnd the page with a quote form that records where it came from, and ask every inquiry how they found you. Count mentions, visits and contracts separately.
Start: twenty real questionsThe newsletter is where the private invitations go out: when we go live, and when the inner circles open.
Subscribe for the private invitations to live sessions and inner circles, plus a short read on AI search each week.
SubscribeShort videos like this one, each answering one question about being found by AI.
Subscribe on YouTubeA listing proves the business exists. A recommendation means an AI answer matched your evidence to a buyer's situation.
A question about which provider fits the buyer's constraints, such as who handles their type of work in their area. It comes after the buyer understands the category.
The answer to the choosing question in its first lines, backed by specific, consistent, verifiable statements such as credentials, service area and relevant reviews.
Some of it. ChatGPT adds utm_source=chatgpt.com to referral links. Much of the effect shows up later as branded search or direct traffic, so ask every inquiry how they found you.