With more than 380 million members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?
With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.
So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking ... but definitely shouldn't.
Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: http://www.linkedin.com/in/nicolejolie. Customize your URL by clicking here and modifying your public profile URL on the right-hand side.
Are you asking how you can grow your tribe of loyal followers or how you can increase your sales using your Facebook page or maybe you want to know how to post on Instagram or Snapchat. Well, we have the answers. Check out our blog for more social media ideas, tips, and ways to build your following so that you can increase sales, and become a ninja master using social media for your business. click HERE for more blog posts
In June 2014, LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. Give your LinkedIn profile a little bit more personality by adding a background photo of your own. Just keep in mind LinkedIn is a professional social network, so choose your photo accordingly. Ted Prodomou, America's #1 Linked In Coach says, [sic] "...use a face shot so that people can see who you are clearly. Stay away from using shots of you in your backyard barbecuing or on vacation, LinkedIn is a professional site, it's not Snapchat."
To add a background photo to your profile, click Profile >> Edit Profile in LinkedIn's top navigation, then click Add a background photo at the top of your page (or modify an existing background photo by hovering over it and clicking Edit Background). LinkedIn specifies that your cover photo must be a JPG, PNG, or GIF file under 8MG in size and should have a resolution of 1400 x 425 pixels for the best look. Download our free guide to using LinkedIn to get a background photo template in PowerPoint optimized for these dimensions.
If you have your own personal website or blog, you can promote your personal LinkedIn presence and help grow your professional network by adding a Profile Badge that links to your public LinkedIn profile. LinkedIn has several different badge designs to choose from, and you can configure your own here.
Instead of using the default anchor text links in the Websites list within your LinkedIn profile's Contact Info section, you can choose to modify the anchor text to make those links more appealing to people who view your profile. So if you want to increase clicks on the website links you display there, change those links' anchor text to something more attention-grabbing than the standard options LinkedIn provides.
For example, if you want to include a link to your blog, rather than choosing LinkedIn's standard "Blog" anchor text, customize it to include keywords that indicate what your blog is about. Each profile can display up to three website links, and they can be customized by editing your profile (click Profile >>Edit Profile from the site's top navigation), clicking the Contact Info section, clicking the pencil icon next to your website links, and selecting Other in the drop-down menu.
You can also optimize your profile to get found by people searching LinkedIn for key terms you want to get found for. Add these keywords to various sections of your profile such as your headline or in your summary.
Did you know LinkedIn allows you to add a variety of media such as videos, images, documents, links, and presentations to the Summary, Education, and Experience sections of your LinkedIn profile? This enables you to showcase different projects, provide samples of your work, and better optimize your LinkedIn profile. Learn more about adding, removing, and rearranging work samples here.
LinkedIn also enables you to reorder entire sections of your profile in any way you prefer. When in edit mode, simply hover your mouse over the double-sided arrow in each section. Your mouse will turn into a four-arrowed icon, at which point you can click, then drag and drop to another position on your profile.
Nicole Jolie is the founder of SkinByRadiance a trademarked anti aging skin care for athletes and Women who love to workout. She also started a 100% recycled plastic bag company that made all of their totes and bags out of recycled plastic bottles. In addition, she has helped many different types of companies and personal brands with their online presence using social media marketing and helping them with their websites. Nicole believes small business owners deserve an opportunity to create abundance, wealth and prosperity because most of them didn't start their business to work for someone else. "I truly believe I can make a difference in people's businesses by helping them with their online presence."